This article includes:

  1. How to take a good photo

  2. Shoot List

  3. Examples of great photos

How to take a good photo

  1. Good lighting: Aim for high-quality photos with good lighting! Natural light works best, or lighting from the front of the subject (behind the photographer.)

  2. Equipment: Cell phone pics often aren't the best, and should especially pay attention to good lighting. When these are used for sites, the resolution may become grainy. Try to get a professional photographer. Ideal photo format of photos is landscape mode (as in wider than taller) and 300DPI. 

  3. Setting the stage: It’s always good to do a deep clean and touch up anything that might make your gym look dingy or dirty. Stock any products on display, fold shirts, etc. All equipment should be clean and neatly stacked/organized or put away.  

Shoot List

Staff

  • Consistent headshot of every staff member.

  • Action/training shot of every staff member

  • Casual shot of every staff member

  • Any staff on podiums or special action shots (coach so an completing an Ironman or competing at the 2017 SoCal Regionals, etc)

  • Get creative - serious group shots, fun group shots, time-lapse shots

Facility

  • Front of building (sign if possible)

  • Front desk (if professional looking)

  • Empty gym shots (no athletes) from different angles/perspectives, equipment put away

  • Empty gym shots (no athletes) from different angles/perspectives, equipment staged (barbells setup, ringsdown, ropes down, etc)

  • Kids area

  • Merch wall (if available)

  • Changing rooms/showers (if available)

  • Kitchen area (if available)

  • Any other special highlights people should know about 

*NOTE: It’s always good to deep clean and touch up anything that might make your gym look dingy or dirty. Also, stock any products on display, fold shirts, etc.

Equipment

Tight shots of equipment:

  • Strength equipment: barbells, kettlebells, rings, ropes, rowers, chains, blocks, lifting platforms, olympic plates, bumper plates, dumbbells etc

  • Mobility equipment: foam rollers, lacrosse balls, rubber bands, etc

  • Tight shots of equipment in action, without focus on athlete

NOTE: All equipment should be clean and neatly stacked/organized or put away.

Athletes

  • Younger male action shot (barbell lifts work well for this demographic)

  • Younger female action shot(tire-flips and kettlebells work well for this demographic)

  • Middle-aged male action shot (heavy dumbbells work well for this demographic)

  • Middle aged female action shot (abmat sit-ups work well for this demographic)

  • Older male action shot (push-ups/rower work well for this demographic)

  • Older female action shot (planks work well for this demographic)

  • Athlete doing scaled movements (knee push-ups, band assisted pull-ups, etc)

  • Coach cheering on athlete(s) in-action

  • Group cheering on athlete(s) in-action

  • Post WOD high fives 

  • Group working hard but having fun(smiling)

  • Group just having fun 

  • Group working learning movement from instructor (empty bars or PVC pipes, etc)

  • Coach explaining WOD on board 

  • Big group pic post WOD - everybody smiling 

  • One-on-one coaching (coach with clipboard and stopwatch)

  • On-Ramp program instruction

  • Specialty class/programs in action (Kids, Olympic lifting, Powerlifting, Mobility, Etc.) 

  • Anything else required to effectively appeal to your target audiences 

 Other

  • Competition pics of staff and or athletes

  • Podium or victory shots of staff or athletes

  • Special events/fundraisers you have hosted or participated in

  • Get creative!

Examples of Good Photos

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