Logo Best Practices

You can upload an image to use as a logo across your site. Give your brand the recognition it deserves with these logo best practices.

John-David Haire avatar
Written by John-David Haire
Updated over a week ago

During your Onboarding Experience, you will be asked to provide a logo. A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company, and it creates a visual symbol that represents your business.

This article includes:

  1. Delivering the correct logo

  2. What defines a high-quality logo

  3. Our 3 Design Recommendations

During your sitewright.io setup, you will need to provide a logo file that meets a few design requirements. It is useful for you to have the following file types:

  • A HIGH QUALITY transparent .png file

  • A design-quality file (.ai or .psd)

What defines high quality?

Quality is VERY important because it will determine that "sharpness" you'll see on your site. While a low-quality logo might look fine from time to time, you might be faced with this issue:

Do you see how the logo in the left is a bit more blurry? By providing high-quality files, you can avoid this altogether.

Now, how do you double-check the quality of a file? Easy! On a Mac, you can right-click the .png file and select "Get Info". If the file dimensions are above 400x400px, you're probably golden. The bigger the better!

We hear this question often: "Why can't I send over a JPG file?" We'll just give you the answer with this example:

Our 3 Design Recommendations

Logos will appear on multiple devices and across social media, you must design something that transcends paper. Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach your audience, convey your brand, and look great all at once. With this in mind, we're providing you with our favorite design tips that can help you design a new logo that works well online and offline.

  1. Use color wisely: Don't overwhelm your design with too many colors. Keep to your brand, stick to a few colors. At most, 3 colors or less is a great rule of thumb.

  2. Keep it simple: You want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo to figure out what it means. At a distance, can someone read your brand name?

  3. Make it versatile: Another quality of a great logo design is that it is easily scalable. Remember that your logo will feature on a variety of advertisements. It should appear as an impressive logo on all the media. Would your logo look good on a shirt, a keychain, and a hat?

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