You might offer a variety of solutions and expertise on topics. There's no better way to demonstrate your expertise and build trust than by blogging about it. By creating a blog that is of value, you can attract an audience and eventually convert them to members. Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. 

This article includes:

  1. Improve your SEO with Blogging

  2. Member Engagement

  3. Demonstrate your expertise

Improve your SEO with Blogging

All of the major search engines are love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create this. When you optimize your web pages - including your blog posts - you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

When 79% of online searches are completed through Google and 61% of US online consumers have made a purchase based on recommendations from a blog, it's a good idea to fine tune your site to include SEO-friendly aspects, such as a blog

Engage your Members

Customer engagement is an immensely important element of online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. You can open up your brand message and engage existing and prospective customers in a way not possible through outbound marketing mechanisms and techniques. 

Additionally, a benefit of blogging is the opportunity it creates for others to share the link to your blog. Sharing success stories, recaps of community events, pictures: each of these is an opportunity for members to engage and share.

Demonstrate your Expertise

Having a blog and writing about important topics that are relevant to your audience establishes yourself as an authority in the space. By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field.

In time, posting blogs that are helpful and informative on a regular basis can make you the go-to resource in your particular niche within the industry, which will subsequently lead to more enquiries and higher conversion rates.

Did this answer your question?